Sales and Marketing
 

 Developing a Strong Brand Workshop
 

The Developing a Strong Brand Workshop is designed to help companies take control of their branding strategy.

• Why brand?
• What specific results (increased market share, 
  pricing premiums, partnerships, stock valuations, est.) can your company expect to achieve from
  strengthening your brand?
• What are the essential elements
  for achieving a strong brand?
• What are the strengths and weaknesses
  of your current brand?
• What process should be used in order to define
  a differentiated, credible and relevant brand?
• What specific branding activities must your company perform in order to create a world class brand?

The Developing a Strong Brand Workshop provides the opportunity to enhance your understanding of branding and how it drives every marketing activity and customer interaction your company undertakes. The workshop then translates that understanding into a systematic approach that can be employed immediately to turn your Branding Strategy into actionable results.
 

Social media training
 

This workshop is designed to show you how to use Twitter and Facebook to help you promote your business online. Our aim is that all participants will leave the workshop with their Twitter and Facebook and Linkedin profile pages set up and armed with the knowledge on how to best utilise them.

What you will learn:

What is Social Media and what are the benefits of using it for your business.
How can they be used to promote your business - case studies.
Who uses social media
The Big Three ‘Facebook’, ‘Twitter’ and ‘Linkedin’
The benefits of setting up a Facebook account

How to set up a Facebook business page
How to get people to 'Like' your Facebook page
What to post on your Facebook page and how to find content
When to use Facebook groups
The benefits of setting up a Twitter account
How to set up a Twitter account
How to find people to follow
How to get people to follow you
How to speak Twitter
What to tweet
What not to tweet
How to take the hard work out of Twitter - Hootsuite.
Linkedin – creating the perfect profile
Who should you connect to?
Connecting to people you kow
Connecting to someone outside your network
How to promote yourself through linkedin
Groups
Events

Questions & Answers (on Linkedin)
Other Social Networks which might be beneficial to you.
Timesaving tips
 

Everything you need to know to help you market your business in one day
 

A one day interactive and fast moving workshop that will teach you everything you need to know to market your business more effectively.
 

The course will cover the following

Understanding what marketing really means
Understanding the purpose and need for marketing
Where are you now?
Where do you need to get to?
What has changed for the buyer and for the seller?
Understanding your unique assets
Understanding your points of difference
Understanding how to stand out from the crowd
Understanding which tools to use and why

Outcomes
Understanding marketing
Understanding how to plan
Understanding how marketing works
Understanding what makes you different and desirable
Understanding the sales journey through marketing
Understanding how to create your own effective and unique marketing plan.

The workshop will have lots of interaction, expert handouts, expertise and homework.

The workshop will be delivered by Conor Kenny of Conor Kenny & Associates, experts in sales and marketing and helping you get the most out of your business.

For more information visit www.conorkenny.com